On Friday, October 21st, 2022, Netflix released their newest paranormal reality series, 28 Days Haunted. Based on a theory by the late Ed and Lorraine Warren that it takes about 28 days to pierce the veil into the other side, three teams take residence in three different haunted locations for that duration.

As a paranormal researcher and investigator (or even ghost hunter), I’m not the biggest fan of paranormal reality television. It’s unrealistic, and it’s become stagnant in the past 10 years with the same people on TV and nearly identical formatting that’s being replicated all over the media. So when I found out about 28 Days Haunted, I wanted to give it a chance. Especially since I’ve interacted with a few of the cast members previously.

Initial Thoughts: Ed and Lorraine Warren

I didn’t expect Ed and Lorraine Warren to be a part of this show. In full transparency, I’ve read all of their books as well as any books approved by them because I loved the Warrens growing up. My opinion has since become more complicated, which I’ll share another time. Also, I’ve known and worked with people who know or worked with the Warrens.

I’ve never heard of this theory coming from them, even from my colleagues who worked with them. But that’s not to say that the Warrens didn’t come up with it. I would love to see a primary source confirming this. I’ve actually heard of the theory from multiple people over the last few years who have claimed it as their own. I also can’t find anything before 2022 to trace this theory back to the Warrens. Again, if anyone has it, please let me know!

One of my friends did mention that maybe it came from the Amityville Horror. This is due to the Lutz family being in the Amityville house for 28 days. I could see that. But again, at the time of writing this, there’s nothing on paper or video pre-2022 that ties the Warrens as the creators of this theory.

Also, there are quite a few gaps with this theory that the show didn’t address. Does the 28 days theory apply to only a certain type of haunting? What about the dynamic of the group? Could the 28 days take even less depending on the people in the group? Does this include knowing the history of the location and the haunting or going in blind? I have so many questions.

Finally, I found the alignment with the Warrens to be a risky move for the show. Lately, the Warrens are coming under fire as of late for alleged fraud, as well as predatory behaviors, including the story of Ed Warren and Judith Penney. Granted, when the show was in production, these issues didn’t quite have the spotlight as they do now.

A Note About Paranormal Reality TV

Before diving into my first reactions, I want to say that paranormal reality television is a genre of its own. It’s not reality in most cases. It’s dramatized, it’s staged, and sometimes it’s even scripted. I would align most paranormal reality shows as “found footage.” Some shows do more or less of that than others. But keep in mind that these shows have to tell a story to keep their audiences interested. This is a result from research on the side of the production companies. While most of us in the paranormal community want something different, we’re not the target audience of these shows. I can’t watch these shows as a serious paranormal researcher. But I can watch it as someone looking to be entertained. I also doubt that we will get a TV show that’s more representative of real-life paranormal investigation because it’s pretty boring 90% of the time.

These shows are for entertainment purposes only, even if their audiences take them as reality. That’s the nature of the beast.

A Note About My Bias

Because I want to expose my bias right now, I have had conversations with a few of the cast members and we’re connected on social media. Dare I say that I even consider them friends? With this in mind, know that I will support my friends. It is possible to be critical and still support your friends. Also, from my own experience of being on TV, I know how little control cast members typically have over the editing and presentation of the television shows they’re on. Well, unless you’re Zak Bagans or Jason Hawes. Most of my notes is about the production side.

If there are certain things that the cast members did that I liked or didn’t like, I’m looking at it through how the producers edited it and presented it to us. The situations we saw on screen may have been completely different from real-life. As the audience, we were presented with an altered version of the events. I know this and sympathize with the cast on this.

First Reaction

On that note, after watching the six 30-40 minute episodes, my initial reaction was that I didn’t hate it. I found the format of the show refreshing, as it’s different from the other mainstream ghost hunting shows you would find on networks like Travel Channel, Discovery, SyFy, A&E, etc. I liked the visuals when they introduced the equipment, even if the descriptions weren’t always accurate. It was evident that the producers were trying to do something different with 28 Days Haunted since it didn’t necessarily follow the same formula as the other shows.

Were there moments of cringe? Definitely. It was not the fault of the cast. That was on the editing and on the producers.

Lack of Gender Representation

After processing through my first reaction, I started to dive deeper on what I liked and didn’t like about the show. The first glaring flaw (yes, I’m calling this a flaw) of the show is that there was a gross lack of diversity. Out of the three groups, there were only two women. There was only two genders on the show, when we know that gender identity is much more diverse. The two women were utilized as psychic mediums, or sensitives. Women are very capable paranormal investigators, researchers, and technicians. Also, there was an all-male team, and I think it did the show a great disservice to not have an all-female team to balance it out. 

This brings me into the situation in Episode 3, titled, “I’m Done”, that has put the Colorado team in a negative light, particular with a tense moment between Shane Pittman, Ray Causey and Amy Parks. The team was investigating Captain Grant’s Inn in Colorado. Amy, who has abilities, had set boundaries on her comfort levels and didn’t want to do any mirror scrying. The way the show presented the situation, to me it looked like Shane and Ray ganged up on her a bit. I don’t know if this happened in reality, but it was concerning nonetheless. It looks like Shane, Ray, and Amy have a positive friendship now so it’s quite possible the show skewed the situation.

How the Women Were Treated

A few things Ray said during the confrontations greatly disturbed me. This is because it seemed that Amy’s value only came from her abilities and not as a paranormal investigator. Her contributions up to the point of the confrontation seemed to be ignored. Again, I’m sure the editing of the show made the situation something different from real life. But the fact that the show was comfortable presenting this to the audience is a bit disturbing.

Also, if you’re not able to do a proper paranormal investigation or spirit communication without a medium, then you’re limiting yourself on resources and your capabilities. A paranormal investigation should not be dependent on the presence of someone with abilities.

Similar thing happened with Brandy Miller and Jereme Leonard, the team investigating the Madison Dry Goods store in North Carolina. Jereme is a demonologist and Brandy was the one with abilities. She had her limitations and what she was comfortable with as well, and Jereme tried to push her further. Then it ended up being Jereme who got the brunt of the negative energy from the spirits.

It was clear when Brandy and Amy were carrying the weight of their respective investigations. Especially Brandy when she was going in with the spirit communication and Jereme’s main contribution was to walk around sprinkling holy water. And instead of supporting Brandy when things got intense, Jereme continued to provoke the spirits.

Lack of Diversity

There was a gross lack of ethnic diversity in the case. Every cast member was white presenting. Personally, I find that unacceptable given how diverse the paranormal community is. This was a huge miss on the production company and even Netflix. That’s all I’ll say about that.

There was also no representation in different religions. This was evident with the Christian approach to investigating. It’s an old and outdated approach in paranormal television that won’t go away. But if the main demographic of these shows are white Christian people, then perhaps I shouldn’t be surprised. The assumption that if a spirit doesn’t like Biblical scripture, it must mean it’s evil, was evident. Not everyone is a fan of the Christian church and they’re not demons. 

Also, it’s 2022. Can we start having a more diverse cast? Pandering to an audience that only wants to see white/Christian men is only going to work against the networks eventually.

The beautiful thing about the paranormal community is that there is diversity. Some of the most interesting things to come out of paranormal experiences and research is the diversity. If you don’t have a team with diverse backgrounds, you’re likely doomed to only see the paranormal through a particular lens that may or may not be correct.

But there was a note of neutrality. In regards to the the Connecticut team, consisting of Nick Simons, Sean Austin, and Aaron Thompson, I found a bit more balance. When Nick dug up the pentagram from the ground, I actually thought it was a sheriff’s badge or even a Christmas ornament. But I did appreciate Nick clarifying that a pentagram isn’t evil, but that mainstream Christian mindset painted it as so. Those are the moments that had me loving the show.

Othering of Spirits

There was a strong sense of “othering” the spirits with one of the teams. Meaning, they weren’t being treated as humans. Instead, they were treated like demonic entities or trapped spirits who were absolutely miserable. The spirits were presented as something to be terrified of. What I never understand with investigators on TV is that they run when activity starts picking up. You’re there to investigate, and you’re getting a response, that’s prime time to stay! Because of this, I feel like there were a lot of missed opportunities. Nick Simons from the Connecticut team did call this out in one of the episodes, which I appreciated.

The Liberal Use of Provocation

I’m not a big fan of provoking, nor do I like using trauma to elicit a response out of spirits. So when Jereme and Brandy took this approach in the first episode of 28 Days Haunted, I was surprised that they were surprised that they would have a negative reaction. I did appreciate the Colorado and Connecticut teams having a bit more compassion for the spirits. Given the awful history of the Lawson family, I would have expected more compassion to come from Brandy and Jereme in the beginning instead of exploiting the family’s trauma.

Perfect Predictions

This is the one area I found the least believable in the show. The psychic mediums on the show had near perfect readings of the stories behind each location, even down to the names. Perhaps the producers struck gold with the cast members with abilities, but I rarely run into this, even with the more skilled psychics I’ve worked with. 

Not Enough Content

I do find it weird that even though each team spent 28 days at their respective location, which would total to about 672 hours per team, we didn’t get a lot of content. Combine the hours of the three teams, that means they were there for 2,016 hours. And yet, we only got six 30-40 minute episodes. So, maybe 4 hours of content total? If my math is right, this means we saw less than .2% of the footage from all of the investigations. Granted, we didn’t see meal times, personal time, etc. But still, this is a gaping hole.

Of course, this might mean that the teams didn’t get a lot of activity other than what we saw on screen. But, it would have been nice to see those moments where there wasn’t activity, just to show there was more of a balance in the investigation process and that it’s normal to not get activity every time.

Strong Bias

Something else I noticed in the first episode was that there was a huge bias towards, “Yes this place is haunted.” There wasn’t any, “Let’s investigate and see if we can figure out whether or not this place is haunted.” Perhaps this stage happened and the show chose to skip it, which is a very real possibility. The show moves pretty fast.

Speaking of bias, I did see a few comments about the lack of a historian in the teams. To be fair, there was a historian working somewhere. Otherwise, we wouldn’t have been given the information on the locations. Also, Brandy did speak to a historian about the Lawson murders. 

Did the Show Need a Historian?

I also don’t believe that the hauntings in a location are always due to the historical context of a location. So, I’m not sure if having an on-site historian in each team would have made things better or complicated. Would going in with someone knowing the history and having them direct the team to the history hinder the investigation? If the historian was hands-off and didn’t influence the path of the investigation, that would be fine. I’ve always liked having one person on-site who knows the history because they can help continue the conversation. 

But I’ve also worked with historians who greatly influenced the path of the investigation to fit a certain agenda. Like, if the investigator heard the name “Paul” and the historian knew there was a Paul who lived in the house in the 1700s, they go in hard on 1700’s Paul while neglecting that there was someone named Paul who lived in the house in the 1980s but they aren’t as well documented. True story by the way. I still feel bad about assuming that 1980s Paul was 1700s Paul. I don’t blame him for ditching our conversation after five minutes. 

Why I Ultimately Liked the Show

After all of these criticisms I mentioned, it may be surprising to hear me say that I liked the show. Ultimately, I had several favorite moments in the show. These are the moments that I think made the show stronger than the mainstream shows on the other networks and it gives me some hope that something different may be coming down the pipeline in mainstream TV.

One of which was Amy calling out the culture of toxic masculinity in the paranormal when Shane and Ray were trying to get her to do mirror scrying. Amy did not hold back and I actually applauded after she finished.

The locations were different as well. Given the nature of the show, it wouldn’t have made sense to send the cast members to popular locations like Waverly Hills or Trans-Allegheny. It was nice to see different locations this time around. Because I lived in North Carolina for about 8.5 years, I was already familiar with Madison Dry Goods. I’ll write a blog about that location and why I think it’s haunted.

I mentioned this before, but Nick Simons defended the pentagram. We don’t see this often on mainstream paranormal TV. I loved that moment.

Also, one more thing I loved about the show was that the cast consisted of mostly new faces. We’ve seen Shane Pittman on The Holzer Files and Sean Austin in other programs. But overall, we saw new faces to the paranormal entertainment field and I found them way more engaging that the same faces we’ve been seeing for the past 15 years.

Spotlighting Imperfections

My other favorite moment was when Sean Austin saw “CU” written on the mirror and how it was handled. Nick Simons didn’t hold back on his skepticism. We need more of that on paranormal television. The fact that the show even showed us that it may have been Sean that wrote the letters on the mirror is pretty groundbreaking. How often do we see one of Zak’s team members call him out on “Ghost Adventures”? Never. 

The cherry on top though was when Sean, Aaron, and Nick were doing a communication session later, did the spirits start calling out Sean for writing “CU” on the mirror as well. That moment was pure chef’s kiss and something we rarely see on paranormal television.

Also, this show did not present the paranormal investigators as perfect people, or even heroes of the show. Although many of them tried to be the hero, it didn’t work out as such. This is a refreshing approach since the mainstream TV shows remind me of bad LARPing where the cast members are trying to be the hero of the situation. In 28 Days Haunted, we saw the flaws of each cast member because the show took a risk and showed them to us.

How the Show Can Improved for Future Seasons

If 28 Days Haunted has future seasons, here’s what I suggest in making the show even better.

• Have a more diverse cast
• Balance out the teams
• Longer episodes
• Let us see the moments where there’s no activity
• Rotate the groups to see if each group gets the same activity, or if it changes based on the dynamic of the team
• Have a historian available to the team to validate information but not influence the path of the investigation
• Continue to bring in new faces

Final Thoughts

Was this show perfect? Definitely not. Expecting perfection, especially from a show that’s experimenting with a different approach, is only going to set one up for disappointment. I want to celebrate what made this show different from the rest of the shows in hopes that this inspires some sort of change from the paranormal entertainment industry. There’s a lot of work needs to be done. But I’m hopeful that this show means that maybe producers are finally listening to the needs of its audience instead of assuming what they want.

If we want something different from paranormal reality television, we should be a bit more supportive when someone tries to do that “something different.” Otherwise, producers will continue to rely on that stagnant format, with the same cast members from the past 15 years, and nothing will change.

Finally, I want to applaud the cast for their work on the show. It must have been really difficult to separate yourself from your families, your job, and even social media for 28 days to film the show. Also, putting yourself out there in front of millions of people to get judged and criticized is not easy. You took a risk by being a part of this show, and I do think you did something great here. This show is a game-changer in the genre of paranormal reality entertainment. It laid a foundation that will hopefully continue to encourage a different approach to this stagnant genre.